What Does "In-House PR" Mean? (And Why You May Not Have to Choose)
When businesses think about public relations, they often assume they need to pick between managing PR internally or hiring an external agency. But in reality, it doesn’t have to be either/or.

At [Your Company Name], we offer the best of both worlds—supporting businesses with the benefits of in-house PR, backed by the strategic firepower and flexibility of an agency approach.

Let’s explore what in-house PR actually means, how it compares to agency PR, and why a hybrid model might be the smartest solution.

What Is In-House PR?
In-house PR refers to public relations work carried out by a company’s internal team. This could be a dedicated PR department or a single communications professional embedded within the organisation. Their role is to manage press outreach, internal comms, crisis response, event promotion, and overall messaging—day in, day out.

Because they are part of the company, in-house PR professionals develop deep knowledge of the brand, its people, products, and tone. They’re on hand for quick decisions, tight deadlines, and constant alignment with wider business goals.

How Is It Different From Agency PR?
Agency PR involves hiring an external team to manage your communications. These agencies work with multiple clients, often across various industries, and bring a broad skill set, media contacts, and campaign experience to the table.

Here’s a simple comparison:
Focus
In-house: Dedicated to your brand only.
Agency: Shares attention across several clients.

Brand Knowledge
In-house: Deep, embedded understanding of company culture and goals.
Agency: Requires onboarding but brings an outsider’s fresh perspective.

Cost
In-house: Salaried staff; can be more cost-efficient over time.
Agency: Flexible pricing for short- or long-term contracts.

Capacity and Expertise
In-house: May be limited in resources or specialist skills.
Agency: Access to a wide network of PR experts, writers, and strategists.

Responsiveness
In-house: Can respond quickly to internal needs.
Agency: May have lead times but is structured for efficiency and deadlines.

Why Not Combine the Two?
This is where we come in. At [Your Company Name], we help companies build an integrated PR model—either by acting as an extension of their in-house team, or by providing fully outsourced PR services that still feel personal and embedded.

Our services are designed to give you:
The consistency of in-house PR – We learn your brand voice, immerse ourselves in your business, and offer daily or weekly support.
The versatility of an agency – Whether it’s launching a product, handling media at scale, or preparing for a crisis, we have the team and experience ready.
The flexibility to scale – Need more support during a campaign? Want to temporarily outsource your PR? We flex up or down as needed.
Access to expertise – Media training, thought leadership, stakeholder communication—whatever your goals, we have the specialists to deliver.

The Benefits of a Dual Approach
Businesses no longer need to feel restricted by choosing one path. A dual in-house/agency model can offer:
Speed + Scale – Your internal team handles day-to-day comms, while we drive major campaigns or strategic initiatives.
Fresh Thinking + Familiarity – You get new ideas from external professionals who still understand your brand deeply.
Resilience – If your in-house resource is overstretched or off sick, we can step in with seamless support.

Is In-House PR Right for You?
If you're building your own communications team or already have in-house staff, we can support them with specialist skills, additional capacity, or strategic advice. If you don’t have a PR function at all, we can step in and act as your outsourced team—acting in every way like an internal partner.

Whatever your size, sector or stage of growth, we tailor PR support that works the way you work.

Let’s Talk
Public relations doesn’t have to be complicated—or constrained by labels like “in-house” or “agency.” At [Your Company Name], we blend the strengths of both to help brands build trust, gain visibility, and communicate with confidence.

Get in touch to explore how we can support your PR goals—whether you’re starting from scratch or scaling up your strategy.