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Real Campaigns. Real Results.

A selection of the PR and marketing campaigns we have delivered for premium property developers — from off-plan villa launches to Prime Central London boutique schemes.

Client names and development details are illustrative. Specific metrics shared under NDA on request.

01
Luxury Villa Development—Marbella, Spain

Riviera Estates

The Challenge

A 48-villa resort development targeting UHNW buyers across Northern Europe, the Gulf, and the UK. The client had no existing media profile and needed to establish credibility ahead of a phased off-plan launch.

Our Approach

We built a six-month editorial campaign across the Financial Times, The Times, and three Gulf-market luxury titles. Coordinated a private press preview in Marbella attended by 14 journalists and a supporting digital campaign targeting audience segments in the UK and UAE.

Property PRMedia & PressDigital Marketing
Riviera Estates

Results

£340M

Off-plan reservations in 90 days

47

Editorial placements secured

14

Markets activated

100%

Phase one sold before public launch

02
Mixed-Use Tower Scheme—Dubai, UAE

Harbour Point

The Challenge

A 320-unit mixed-use development on Dubai Creek — the developer's first foray into the international buyer market. The brief required generating investor-level coverage without eroding the end-user buyer narrative.

Our Approach

We ran parallel communications tracks: an investor-focused programme targeting Singapore, Hong Kong, and London audiences; and a lifestyle-led editorial push for buyers in the UK and Europe. Separate key messages, same project.

Property PRBrand PositioningCampaign Management
Harbour Point

Results

85%

Units sold within 6 months of launch

£1.2B

Total development value represented

3

Continents reached in campaign

62

Media placements across all markets

03
Prime Central London Apartments—London, UK

The Strand Collection

The Challenge

A boutique development of 22 apartments in Prime Central London, priced from £2.8M. The developer needed discreet, highly targeted communications to reach serious buyers — not broad awareness at the wrong audience.

Our Approach

A precision media strategy focused on Financial Times, The Times property supplement, and Tatler Homes. Supplemented with a private-view programme for UHNW buyers referred through wealth management and private banking networks.

Property PRMedia & PressContent Creation
The Strand Collection

Results

22/22

Units sold prior to completion

£2.8M+

Average unit price achieved

FT, Times, Tatler

Key placements secured

Zero

Days on open market

04
Off-Plan Resort Development—Algarve, Portugal

Quinta Nova

The Challenge

A 140-villa golf and spa resort targeting buyers from the UK, Ireland, Germany, and Scandinavia. The developer required a full launch campaign built from scratch — brand identity, press strategy, and digital infrastructure.

Our Approach

We led the brand positioning work, established media relationships across four target markets simultaneously, and coordinated a phased press campaign timed to the Portuguese Golden Visa announcement. A targeted LinkedIn investor programme ran alongside.

Brand PositioningProperty PRDigital Marketing
Quinta Nova

Results

140

Reservations taken in launch quarter

4

Markets activated in 8 weeks

£420M

Total development value

120%

Of investor target reached

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If you are launching a premium development and want a PR and marketing partner with a proven track record, we would welcome a conversation.

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