Property PR in Cannes

Cannes property media benefits from the annual film festival that generates extraordinary international media coverage every May — making it uniquely one of the few property markets in the world where the destination receives consistent global editorial attention as part of its cultural calendar. During festival season, publications including Variety, The Hollywood Reporter, Le Figaro and international editions of Vogue and Harper's Bazaar all carry Cannes lifestyle content that directly positions the city's luxury real estate credentials. Year-round, the French Riviera property market is covered by the Côte d'Azur specialist publication Vivre Côte d'Azur alongside national French property media and international luxury publications including Architectural Digest France and Wallpaper*.

Cannes UHNW buyers are the most glamour-conscious in the European luxury property market — they are purchasing not only a residence but a connection to the city's extraordinary global cultural brand. European buyers — French, British, Scandinavian and increasingly Eastern European — are drawn by the combination of climate, cuisine and the social prestige of a Cannes address. Middle Eastern buyers — Saudi, Emirati and Kuwaiti families with strong French cultural connections — have historically been significant in the Croisette and La Californie super-prime markets. American buyers with entertainment industry connections value the practical benefits of owning during festival season, when private villas near the Palais des Festivals command extraordinary short-term rental rates that can recoup a significant proportion of annual ownership costs.

Our Cannes PR strategy uses the film festival as the centrepiece of the annual media calendar — coordinating launch announcements, buyer events and editorial placements to coincide with festival coverage that gives our developments extraordinary organic editorial lift. We secure features in the international luxury lifestyle press — Architectural Digest, Wallpaper*, Town & Country — that position Cannes developments for the UHNW American and European buyer audience. For super-prime Croisette and La Californie developments, we manage private wealth manager and international luxury real estate agent briefings that reach buyers who operate at price points where discretion is as important as publicity. The MIPIM property conference in Cannes provides an additional annual media moment that we leverage to position developer credentials with the international investment community.