The top percentile of the residential market demands the highest standards.
Prime residential developments — occupying the top tier of their local market in specification, price and positioning — require PR and marketing that operates at a genuinely premium standard across every touchpoint.
Prime residential property buyers have been exposed to the best marketing in the world. Reaching them effectively — and converting that reach to purchase decisions — requires communications that operate to the same high standards as the properties themselves.
The prime residential buyer spends time in environments where quality is the norm — from the luxury goods they purchase to the hotels they stay in and the publications they read. Their expectations of property marketing are shaped by the best of those experiences, and they apply conscious or unconscious quality calibration to every element of a development's marketing communications.
Media strategy for prime residential developments must reflect the specific media consumption habits of prime buyers — which tend to disproportionately weight quality national newspapers (FT Weekend, Times, Telegraph), premium lifestyle publications (Vogue Living, Architectural Digest, Wallpaper*) and trusted agent channels, relative to the digital-first media that dominates buyer journeys at lower price points.
Standalone prestige — the pinnacle of international residential property.
Urban prestige for the world's most discerning city buyers.
The ultimate urban statement — positioning the pinnacle apartment.
Bringing the next generation of residential to market.
Converting vision to commitment before completion.
Complex schemes demand multi-audience communications strategies.
Tell us about your development and your target market. We will explain exactly how our specialist expertise in prime residential can help.