Property PR in New York

New York property media is the world's most sophisticated and demanding — with publications, journalists and buyers who have seen every marketing approach and who are essentially impossible to impress with conventional real estate PR. The New York Times Real Estate section is the definitive US residential property publication, reaching the largest UHNW urban buyer audience in the world. The Wall Street Journal's mansion section covers the super-prime and trophy property market. Architectural Digest — which has the most influential UHNW design-conscious readership of any US lifestyle publication — carries New York development features that reach the buyer who makes decisions based on architectural distinction. The Real Deal provides specialist New York real estate trade coverage reaching brokers, investors and developers operating in the market.

New York UHNW property buyers represent the apex of the global luxury residential market — they are simultaneously the most financially powerful and the most analytically rigorous buyers anywhere in the world. Finance industry buyers — hedge fund managers, private equity partners, investment bankers — make purchasing decisions with the same financial discipline they apply to capital allocation decisions at work. Creative and media industry buyers prioritise architectural distinction, neighbourhood character and the social signal their address communicates to their professional community. International buyers — Latin American, European, Asian and Middle Eastern — view New York as the world's safest and most liquid luxury real estate market, with co-operative and condominium structures that are well understood by the international wealth management community.

Our New York PR strategy operates at the highest level of editorial quality and media relationship depth — because this market will not engage with anything less. We position developments through the New York Times Real Estate section and Architectural Digest with editorial and photography of the highest possible standard — anything that falls short of these publications' own standards will not be accepted. For the international buyer community — using New York as a global wealth preservation vehicle — we coordinate features in the Financial Times Weekend and international luxury lifestyle publications that position specific developments within the global UHNW property conversation. International properties targeting New York buyer audiences benefit from our deep relationships with New York-based brokers and the international real estate community that serves the city's substantial outbound buyer market.