Property PR in Miami

Miami property media reflects the city's extraordinary international character. The Miami Herald's real estate coverage reaches the large domestic and Latin American buyer community. The Real Deal Miami provides specialist market coverage reaching brokers, developers and institutional investors. Internationally, the Wall Street Journal, Bloomberg Wealth and Forbes cover Miami's extraordinary luxury market transformation in features that reach the global UHNW community actively tracking this market. For the dominant Latin American buyer segment, major publications including O Globo Brazil, Clarín Argentina, El Tiempo Colombia and El Universal Mexico carry Miami property features that reach the UHNW Latin American community that has made South Florida the default international property destination for hemispheric wealth. Architectural Digest US and Town & Country cover the super-prime Miami Beach and Surfside luxury market.

Miami UHNW buyers represent the broadest international diversity of any US property market — reflecting the city's position at the intersection of North American, Latin American and increasingly European luxury culture. Brazilian buyers have been the single most active Latin American nationality for over a decade, motivated by currency volatility, political uncertainty and the cultural familiarity of Miami's large Brazilian community. Argentine and Colombian buyers have been increasingly significant as their domestic economic situations have motivated wealth internationalisation. The post-COVID relocation of major financial institutions — Citadel, Point72, Goldman Sachs — from New York and Chicago to Miami has created a new tier of domestic UHNW buyer: extremely high-earning finance professionals who have discovered Miami's zero state income tax, extraordinary lifestyle and rapidly improving cultural infrastructure.

Our Miami PR strategy is built on the multi-lingual, multi-market approach that this extraordinarily international market requires. We coordinate English-language coverage in the Wall Street Journal, Bloomberg Wealth and Forbes for the domestic American and international English-speaking buyer, while simultaneously managing Spanish and Portuguese language campaigns in major Latin American publications that reach the Brazilian, Argentine and Colombian buyer communities in their primary information environment. For the finance industry buyer segment — Brickell Financial District and Coconut Grove developments are particularly relevant — we position schemes through business media including Bloomberg and The Economist that reach this buyer at their professional information touchpoints. Super-prime Surfside, Palm Island and Indian Creek developments benefit from Architectural Digest and Town & Country features that validate the extraordinary quality of Miami's ultra-prime residential market to the global UHNW audience.