Hollywood's premium residential market commands extraordinary values.
Los Angeles's entertainment industry wealth, international lifestyle profile and extraordinary premium residential markets — from Bel Air to Malibu — create one of America's most distinctive and aspirational luxury property markets.
Los Angeles's luxury residential market is shaped by extraordinary entertainment industry wealth and an international profile that attracts buyers from across the globe. We position LA developments and international properties targeting LA buyers with precision PR.
We combine deep knowledge of the Los Angeles property market with established media relationships across the publications that reach your target buyers — delivering PR and marketing campaigns that generate genuine buyer enquiries.
We provide specialist PR and marketing for Luxury Villas, Penthouses, Ultra-Luxury Estates and Beachfront Properties developments in Los Angeles, reaching domestic and international buyers across every price point.
Los Angeles property media is uniquely shaped by the entertainment industry presence that makes this market unlike any other in America. The Los Angeles Times's real estate section reaches the large domestic buyer market, while Variety and The Hollywood Reporter — whose readerships include the entertainment industry executives and creative professionals who drive luxury LA purchasing — carry occasional property features at the intersection of celebrity culture and real estate. Architectural Digest is perhaps the most important single publication for the Los Angeles luxury market: the AD100 designer community that creates and furnishes the city's super-prime residences is the primary taste-making force that drives purchasing decisions among entertainment industry buyers. The Real Deal LA and LA Business Journal cover the development and investment sector.
Los Angeles UHNW property buyers are among the most aesthetically driven of any luxury market in the world — reflecting the entertainment industry's fundamental preoccupation with visual presentation and cultural narrative. A Bel Air estate is not simply a property: it is a statement about its owner's taste, success and cultural positioning that will be seen by the entertainment industry community every time it appears in Architectural Digest or features as a film location. Tech industry buyers from Silicon Beach — Google, YouTube, Snap and the entertainment tech companies concentrated in Venice and Culver City — bring a different aesthetic: contemporary, sustainable, architecturally adventurous. International buyers — primarily European, Middle Eastern and Asian — are drawn by LA's extraordinary lifestyle, entertainment industry cultural cachet and property values that remain significantly below comparable European luxury markets for comparable quality.
Our Los Angeles PR strategy is built on Architectural Digest and the entertainment industry media ecosystem — because these are the channels through which the most active buyer segment discovers, evaluates and ultimately decides on LA luxury property. We secure AD features for super-prime Bel Air, Holmby Hills and Trousdale Estates developments that carry the full design and architectural quality story to the buyer community most motivated by aesthetic excellence. For tech buyer campaigns in Silicon Beach and the Westside, we position developments through technology and business media that reaches this buyer community in their professional information environment. International buyer campaigns for European, Middle Eastern and Asian audiences position LA within the global luxury lifestyle narrative — the entertainment industry, the weather, the outdoor lifestyle — that creates the international aspiration that drives overseas purchasing interest.
Strategic communications that build credibility and drive demand.
02Editorial coverage that reaches the buyers who matter.
03The identity that makes your development unmistakable.
04Precision digital campaigns that generate qualified enquiries.
05Premium content that sells the vision before the viewing.
06End-to-end execution for high-profile property launches.
Brazil
The Marvelous City's iconic lifestyle draws international buyers.
Mexico
LATAM's largest metropolis builds a premium residential story.
Mexico
Mexico's Caribbean Riviera luxury resort property market.
United States
The global benchmark for ultra-luxury residential real estate.
United States
America's luxury lifestyle capital draws global buyers.
United States
Silicon Valley's premium residential capital.
Tell us about your development, your target buyers and your goals. We will come back with a clear view of how our Los Angeles market expertise can help.